As speakers, we sell more than words — we sell outcomes, transformation, and impact. Yet, too many of us undervalue ourselves, discount under pressure, or struggle to confidently state our fees. In this fast-paced, interactive 90-minute session, pricing expert, author, and professional speaker Mark Stiving, Ph.D. will share proven strategies to:

• Understand what drives your buyers’ willingness to pay

• Confidently communicate your value in ways that resonate with event planners

• Apply the “Will I?” vs. “Which One?” framework to win more bookings at higher rates

Mark’s unique blend of pricing science, behavioral economics, and speaker-world reality will leave you with actionable tools you can use immediately to boost both your income and your confidence. Whether you’re a seasoned keynoter or just building your speaking career, you’ll walk away knowing exactly how to set the right price… and get it.